01Our story

A small society with a big garden.

Sowing Kindness Society began as a small circle of parents, educators and storytellers who shared one belief: kindness is something we can grow in our youngest children, one moment, one story, one act at a time.

From quiet picture-book afternoons in neighbourhood living rooms, we have grown into a bilingual movement that holds an annual storytelling competition for children aged 3 to 6, runs school collaborations across Singapore, and gathers families through gentle, joyful events.

We're still small. We still believe in slow, careful work — like a gardener tending a young seedling. Thank you for tending it with us.

02Mission, vision & values

What guides everything we do.

Mission
Mission

Cultivate kindness and positive character in children and families through stories, programmes and community.

Vision
Vision

A kinder Singapore where compassion grows in everyday life — in homes, in schools, on buses and in playgrounds.

Values
Values

Kindness, compassion, growth and community — the four seeds at the centre of every programme.

Children watering a kindness plant
03The gardeners

A small team tending the garden.

Celina Loh
Celina Loh
President

The heart of Sowing Kindness Society, driven by a lifelong passion to nurture kindness in children, families and communities.

Mandy Teoh
Mandy Teoh
Secretary

Organised, thoughtful and always thinking ahead. She keeps our team connected and our initiatives running smoothly.

Shaney Khoo
Shaney Khoo
Treasurer

Detail-oriented and dependable. She ensures our resources are managed wisely so we can create greater impact together.

+ 10 dedicated members

Each one quietly tending the garden — contributing their time, care and kindness to our community.

Different strengths, one shared purpose.

Each of us brings unique gifts to the garden, but we are united by the belief that kindness — no matter how small — can take root in every heart. Together, we nurture these seeds through our programmes, partnerships and community outreach, growing a kinder and more compassionate Singapore.

CL
Celina Loh
President, Sowing Kindness Society

Celina's understanding of kindness comes not from books but from life. For over two decades she worked, kept home, and cared — for her grandma, her father who lived to 98, and her mother through sixteen years of Alzheimer's. Her two children grew up beside her through all of it, watching quietly, learning without being taught.

They have grown into kind, caring adults. That is the idea at the heart of Sowing Kindness Society — that kindness, when lived, is caught.

As the President of Sowing Kindness Society, Celina is looking to spread more kindness in communities through various activities and outreach, with the goal of fostering a more caring and loving Singapore.

SK
Shaney Khoo
Treasurer, Sowing Kindness Society

Shaney's understanding of kindness comes not from grand ideals, but from the small moments of ordinary life.

She comes from a modest family, works as a clerical professional, and serves as Treasurer of Sowing Kindness Society. Her grounded, everyday life has given her a deep appreciation for the most sincere kind of care — the kind that passes quietly between people.

In her family, she has always believed in the importance of presence and gratitude. One small wish she holds is that as her children grow up, she will have more time to be with her parents — to be filial, to repay them for years of care. She believes that kindness often starts at home, passing silently from one generation to the next.

Joining Sowing Kindness Society gives Shaney the chance to carry that belief into the wider community. She may be a quiet contributor behind the scenes, but she hopes that through her work, every act of kindness finds the support it needs — and that more warmth flows through the community.

She believes that kindness is not about how great it is — only whether you are willing to begin.

Plant a seed with us.

Whether you partner with us, help host an event, or simply share a story with the children in your life — there are many gentle ways to take part.

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